Katy Perry’s new single, “Lifetimes,” follows the lukewarm reception of her previous track, “Woman’s World,” leaving her in a potential career crisis. PR expert Eric Schiffer suggests Perry’s comeback could be salvaged with the right strategy. He points out that while “Lifetimes” is a slight improvement, it hasn’t sparked much interest beyond her core fan base.

The track, which features eight co-writers, is criticized for being repetitive and formulaic. Perry’s attempt to reinvent herself with this song is falling flat, lacking the innovative edge needed to reengage listeners. Critics and fans alike have noted the song’s predictable nature and its struggle to fit within current club music trends.

Schiffer advises Perry to modernize her sound and attract a younger audience, emphasizing the importance of transparency and authenticity. Despite current challenges, Perry’s career isn’t beyond repair if she successfully revamps her music and image.