November 11, 2024, 10:27 am

Durga Puja Fashion Trends: Aarong Unveils New Collection with Vibrant Colors and Traditional Designs

Rejae Rabbi
  • Update Time : Tuesday, October 8, 2024

As Durga Puja approaches, the excitement for new fashion trends builds up, with local fashion brands stepping forward to offer a variety of festive clothing. Aarong, one of Bangladesh’s leading fashion houses, has launched a new collection that merges traditional designs with modern aesthetics, highlighting the rich cultural heritage of Bengal.

Aarong’s Gulshan Outlet Bustling with Shoppers

On a visit to Aarong’s Gulshan outlet, the rush for Puja shopping was evident. From bright colors to intricate designs, Aarong’s collection reflects a perfect blend of tradition and modernity. Popular color choices include white, red, green, yellow, blue, and pink, catering to the diverse tastes of customers.

Shoppers Seek Unique Fashion Statements

Sudip Sarkar, one of the many customers, shared his shopping experience, “I came with my family to shop for Puja. We’ve already bought clothes for my daughter and cosmetics for the festive season. I’m considering purchasing a red Punjabi for myself.”

Aarong’s staff confirmed that the influx of customers has significantly increased ahead of Durga Puja, with a notable rush during the evening hours.

A Variety of Fashion Options for All Ages

Aarong’s collection this year includes a wide range of choices, from women’s SKDs, leather shoes, and jewelry to men’s cotton and silk Punjabis.

Jamdani and Tangail sarees are particularly popular, with customers also opting for trendy kurtas, fatuas, and dhotis. The diverse collection has something for everyone, catering to all age groups.


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