BREAKING NEWS
BAD BUNNY TO HEADLINE 2026 SUPER BOWL HALFTIME

Sarakhon Report
First-time headliner for Puerto Rican star
Bad Bunny will perform the 2026 Super Bowl halftime show, the NFL announced, marking his first time headlining the event. The artist’s selection caps a blockbuster run and signals the league’s continued push to tap global Latin pop audiences.
What the booking signals
Halftime shows have become strategic brand moments. Expect a career-spanning set, high-profile guests and heavy streaming bumps. Marketers will watch merch and catalog lifts in the weeks following the game.