What to expect on devices and services

Amazon is hosting a major devices and services showcase in New York, with updates expected across its Echo smart speakers, Kindle e-readers, Fire TV lineup, and Alexa features. The company typically uses this event to push ambient computing—tightening links between home gadgets, Prime services, and AI-assisted routines. Watchers are eyeing how far Amazon goes on on-device AI for faster responses and privacy, plus any moves to deepen interoperability with third-party ecosystems in smart home and automotive.

Why it matters for the AI-hardware race

The event arrives as rivals bake more generative features into everyday electronics, from voice assistants that can handle multi-step tasks to TVs that personalize discovery. For Amazon, the question is whether new hardware and software bundles can revive sales while keeping subscription churn low. Developers and accessory makers will look for APIs or toolkits that make it easier to build “routines as products.” Any price changes on legacy models could also set the tone for holiday shopping and signal inventory strategy into Q4.