Taylor Swift’s “The Anthology” breaks Spotify’s all-time 24-hour record
Another streaming milestone
Taylor Swift’s surprise double album The Anthology has shattered Spotify’s single-day streaming record, surpassing 330 million global plays within 24 hours. The project, combining re-recorded vault tracks and new originals, marks her largest release since Midnights. Swift thanked fans on social media, writing that “every version of every song finds its listener.”
Cultural saturation continues
Analysts say Swift’s release strategy—midnight drops, surprise B-sides, and intimate online interaction—has turned each album into an event that transcends standard marketing. The numbers reaffirm her hold across age groups and geographies, keeping pressure on rivals to innovate fan engagement. Radio programmers and venues report surging demand for “Anthology Nights,” fan-organized listening parties mirroring tour stops.
