Content strategies shift

Major streaming platforms are doubling down on international productions as competition intensifies and subscriber growth slows in mature markets. Executives say locally rooted stories with global appeal are proving more cost-effective than big-budget franchises. Korean dramas, European thrillers, and Latin American series are drawing strong cross-border audiences.

Data from platforms show viewers increasingly willing to watch subtitled content. This shift is reshaping commissioning decisions, with studios spreading investment across regions rather than concentrating spending in Hollywood.

What comes next for entertainment

Industry analysts expect more co-productions and flexible release strategies. Shorter seasons and targeted marketing are becoming common as platforms chase efficiency. Talent agencies are also adapting, representing creators who can work across languages and formats.

The bet on global stories reflects a broader recalibration. In 2026, success may depend less on scale and more on cultural resonance and smart distribution.