10:05 pm, Friday, 2 January 2026
BREAKING NEWS
Streaming Platforms Reset Content Strategy for 2026
Sarakhon Report
Fewer titles, higher stakes
Major streaming platforms are entering 2026 with tighter content budgets and a sharper focus on fewer, high-impact releases. Executives say audience fatigue and rising production costs have forced a shift away from volume-driven strategies. Data now plays a larger role in greenlighting decisions.
Studios are prioritizing established franchises and international co-productions, aiming to balance risk while expanding global reach.
Industry recalibration
The reset reflects a maturing market where subscriber growth has slowed. Analysts expect more cancellations of underperforming series and renewed emphasis on theatrical releases feeding streaming pipelines.
