Handheld vlogging camera sees steep discount
DJI’s Osmo Pocket 3, a compact 4K vlogging camera popular with travel creators and streamers, has received one of its steepest discounts yet for Black Friday 2025. The handheld gimbal camera is rarely on sale, but major retailers are now advertising bundles that bring the price down to around $520, roughly a third off some previous list prices depending on configuration. The Osmo Pocket 3’s appeal lies in its combination of a one-inch sensor, built-in three-axis stabilization and an ultra-portable body that slips into a pocket more easily than most mirrorless rigs. Creators can shoot stabilized 4K footage, plug in external microphones and control framing from a flip-out touchscreen that doubles as a monitoring display. For vloggers who usually rely on a smartphone alone, the deal effectively lowers the barrier to adding a dedicated camera that produces cleaner low-light video and smoother movement for walking shots.

Black Friday highlights creator-gear competition
The aggressive pricing also underlines how crowded the creator-gear market has become, with DJI, GoPro and camera makers like Sony and Canon all pushing discounts to capture attention during the crucial holiday period. Reviewers have praised the Osmo Pocket 3 for its quick startup time, subject-tracking autofocus and simple interface, which make it attractive for solo shooters who do not want to manage a complex setup. Analysts note, however, that consumers tempted by any Black Friday deal should weigh whether they truly need a specialized vlogging camera or if their existing phone is good enough, especially as flagship smartphone cameras keep improving. For working creators who film regularly for YouTube, TikTok or Reels, the discount could make the Osmo Pocket 3 a more justifiable upgrade that pays for itself in production quality and ease of use. For occasional users, the deal is likely to be most appealing to those who value stabilized video, long shooting sessions and the ability to keep their phone free for other tasks while recording.