Indie drama gathers momentum
International sales outfit Picture Tree has boarded “Rosemead,” Lucy Liu’s dramatic feature set to make festival moves before the American Film Market. The company plans a tailored rollout, pitching the film’s immigrant-family arc and Liu’s cross-over appeal to distributors in Europe and Asia. The attachment gives the project a clearer path to presales, festival slots, and territory-by-territory marketing plans. It also signals steady demand for character-driven films with recognizable stars as streamers narrow greenlights.

What this means for fall festival season
Sales agents say mid-budget dramas are getting more selective backing, but packages anchored by bankable names still travel. “Rosemead” arrives as programmers seek balance between prestige titles and audience pleasers. With international rights now in professional hands, financing and release windows become easier to lock. For Liu, the move underscores a broader shift back to theatrical-first strategies for select indies, with streaming windows shaped around word-of-mouth rather than day-and-date drops.