Bronx rapper keeps 2025 momentum going

Ice Spice has dropped “Pretty Privilege,” a swaggering new single and video that doubles down on the themes—looks, money, unbothered success—that have defined her run since last year, Rolling Stone reported Friday. The track reunites her with producer RiotUSA and arrives barely a month after “Baddie Baddie,” signaling that the 25-year-old isn’t taking her foot off the gas as she eyes 2026 releases. In the clip, she cycles through couture looks, twerks on a balcony, and taunts critics with the hook’s central idea: beauty and charisma are assets, and she intends to use them. The song also extends her pop-rap crossover, with a glossy mix and quotable lines ready for TikTok.

Industry watchers see the back-to-back drops as a smart attempt to stay on playlists through the holiday glut, especially with new projects from bigger streaming rivals coming later in November. It also cements Ice Spice’s brand as playful but unapologetically self-promotional—a lane that still resonates with her Gen Z fan base.

What it means for her next era

Rolling Stone noted that the Bronx star has been relatively quiet on touring this year after making her feature-film debut in August, so releasing a high-fashion video restores visibility going into awards season. Lyrically, “Pretty Privilege” answers some of the online jabs about her rapid rise by flipping them into boasts—if the industry rewards looks and presence, she raps, she will cash in. The move aligns her with other women in hip-hop who are foregrounding image as part of the art, not a distraction from it. If the single sticks, expect a deluxe or EP to bundle her 2025 tracks before she rolls out a second full album. For now, the message is simple: Ice Spice is still very much in the conversation.