Black Friday and Cyber Monday push to extend Switch sales cycle
Nintendo has announced an aggressive slate of discounts and bundles for Black Friday and Cyber Monday 2025, signalling that the company intends to squeeze another strong holiday out of the Switch ecosystem before its next-generation hardware arrives. The limited-time offers, detailed on its U.S. and European storefronts, include price cuts on Switch OLED consoles, game bundles with first-party titles, and markdowns on popular accessories. Retail partners are matching many of the promotions, turning the aging but still-popular hybrid console into one of this season’s headline tech deals. Analysts say the campaign is designed to entice fence-sitters who have held off buying a Switch while rumours about a successor swirl.

Digital buyers are also being courted with broad eShop discounts on flagship franchises and indie hits, some of which rarely go on sale. Seasonal offers on Mario, Zelda and Pokémon titles sit alongside deep cuts on third-party games, making the Switch library more accessible to new owners and long-time players looking to bulk up their collections. Hardware promotions highlight themed bundles that include downloadable games or Nintendo Switch Online subscriptions, tying players into the company’s recurring-revenue ecosystem. For families facing higher living costs, the ability to secure a console-and-games package at a reduced price could be decisive in choosing between Nintendo, Sony and Microsoft hardware this year.

The timing of the sale underscores Nintendo’s delicate balancing act. On one hand, the Switch—now in its eighth year on the market—has begun to show its age technically, especially as graphically ambitious titles push the limits of its mobile-grade chipset. On the other, its hybrid design, strong first-party catalogue and family-friendly positioning continue to drive steady demand, particularly in Asia and Europe. Extending that momentum through 2025 helps Nintendo maintain a healthy install base that can later be migrated to new hardware via cross-gen releases and account-based purchases.

Industry watchers note that Nintendo has historically been cautious about permanent price cuts on hardware, preferring time-limited promotions that preserve its premium image. This year’s Black Friday push is therefore being read as a signal that management is comfortable leaning more heavily on discounts to clear inventory and keep revenue flowing while development ramps up on new devices. Competing platforms are also layering on their own holiday promotions, from console bundles with big-budget shooters to aggressive subscription offers. For consumers, the result is a crowded, discount-driven marketplace in which platform loyalty may ultimately be shaped by exclusive games and family preferences rather than raw power.

For Nintendo fans in emerging markets, digital deals can be as important as hardware cuts, given higher relative prices once exchange rates and local taxes are factored in. Regional eShop promotions and prepaid card offers help bridge that gap, though advocates continue to push for more local currency pricing and flexible payment options. As Black Friday and Cyber Monday approach, retailers are betting that nostalgia for iconic franchises plus the promise of couch-co-op over the holidays will be enough to keep cash registers ringing for one more big Switch season.