A reset after stalled activities

NewJeans is officially returning to its original label ADOR after months of legal stalemate, rumours of a split, and a prolonged pause in group promotions. Their activities had been frozen as management disputes overshadowed the group’s rapid global ascent. The new decision signals a turning point: the five members intend to resume activities together rather than pursue fragmented, contract-based paths.
The halt had arrived at the height of the group’s popularity. With chart-topping hits and growing influence across Asia, fans feared the dispute would derail their trajectory. Their return to ADOR restores clarity, giving the group a foundation to plan music, performances and endorsements without uncertainty.

Rebuilding trust and planning a comeback
ADOR has confirmed that activities for at least part of the lineup are already resuming, with full-group scheduling under review. The label is maintaining a cautious public tone as it works to re-establish harmony and rebuild fan trust.
For industry observers, NewJeans’ return highlights a bigger conversation in K-pop: the tension between restrictive long-term contracts and idols’ desire for autonomy. Fans, meanwhile, have shifted their attention to comeback expectations — new music, possible 2026 tour dates, and how ADOR will restore stability after such a turbulent chapter.