December 14, 2024, 10:54 am

Meghan Markle’s Investment Boosts Rwandan Handwoven Bags: Cesta Collective’s Global Reach

sarakhon desk
  • Update Time : Sunday, September 1, 2024

Since moving to California, Meghan Markle, Duchess of Sussex, has taken a keen interest in supporting women-led businesses. Her latest investment is in Cesta Collective, a brand known for its handwoven basket bags crafted by women in Rwanda and finished in Italy.

A Brand Discovered Online

Meghan first came across Cesta Collective while browsing online. Her keen eye for emerging designers led her to support the brand, which gained significant attention after she was photographed carrying one of their bags during a dinner outing in 2023.

Impact of Meghan’s Involvement

Following the public appearance, Cesta Collective saw an immediate surge in sales, highlighting Meghan’s influence in the fashion industry. This summer, she decided to deepen her involvement by becoming a minority stakeholder in the company.

Focus on Ethical Production

Cesta Collective, managed by founders Erin Ryder and Courtney Weinblatt Fasciano, emphasizes ethical production and fair wages over profit margins. Their handwoven bags, which take days to create, are sold in limited quantities, making them both unique and valuable.

 

Expanding Beyond Bags

With Meghan’s support, Cesta Collective aims to expand its product line and collaborate with female artisans from other developing countries. Meghan’s investment marks a new chapter in her efforts to empower women through ethical fashion.

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